What is Magento

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1.2  What is Magento?
§      Magento is open source E-commerce software.
§      Which is useful for online business?
§      It has a flexible modular architecture.
§      It is scalable and it has many control options that helps the user to build both user-friendly and search engine friendly websites.
§      Magento uses E-commerce platform which offers companies the ultimate E-commerce solutions and extensive support network.
§      Magento allows user to update E-commerce website automatically.
§      It is simple, quick and versatile to use.
§       Magento was developed by Varien Inc., and it was first released on March 31, 2008.

1.3  Why to Use Magento?
§      Magento is open source E-commerce software.
§      Magento is scalable and offers small organizations to build business.
§      Magento enables searching and sorting of products in several ways.
§      Magento easily integrates with many of the third-party sites which are needed to run effective E-commerce website.

1.4  What are features of Magento?
§      Magento provides different payment methods such as credit cards, PayPal, cheques, money order, Google checkouts, etc.
§       Magento enables shipping of products in one order to multiple addresses.
§       Magento helps to manage the orders easily by using the admin panel.
§       Magento provides order of product status and history of product. It also supports email and RSS feeds.
§      Magento supports multiple languages, different currencies and tax rates.
§       Magento filters the products and displays in grid or list format.
§       Magento makes it easy to browse the products. It has features such as image zoom-in and checking of stock availability.
§       Magento has built-in SEO (Search Engine Optimization).

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